“终端是品牌价值观的直接讲述者，是消费者与品牌的第一触点，也是品牌赢得市场认知的主战场。”在服务了诸多商业品牌之后，作为品牌设计师的陈小虎的服务界限已经显得比较模糊，其设计服务涉及不同领域，包括营销策划、品牌形象以及商业空间。在这个新旧更替快速变化的时代，设计需要突破单一的手法，在跨界中为品牌注入新的活力，以创意概念和品牌思维帮助客户，创造极具竞争力与商业价值的品牌形象与极富人文关怀的体验空间。

"The terminal is the direct teller of brand values, the first point of contact between consumers and the brand, and the main battlefield for the brand to win market recognition." Having served many commercial brands, the boundaries of Chen Xiaohu's services as a brand designer have become blurred, with his design services covering different fields, including marketing planning, brand image and commercial space. In this era of rapid change from the old to the new, design needs to break away from a single approach and inject new vitality into brands across borders, helping clients with creative concepts and brand thinking, creating highly competitive and commercially valuable brand images and highly humanistic experience spaces.

我希望能以设计邀请人们参与及感受新鲜创意带来的愉悦体验！ 专注于时尚领域的设计创作，用品牌思维来营造空间体验氛围。在每个项目的设计之初，从顾客的视角去构建理想店铺的轮廓，并在实际实践中实现这种设计。以具实验性及研究的方式探索设计的更多可能性，不断的给消费者带来惊喜。

I want to use design to invite people to participate and experience the pleasure of fresh ideas!
I specialise in the creation of designs for the fashion sector, using brand thinking to create a space experience. At the beginning of each project, I create the outline of the ideal shop from the customer's point of view and realise the design in practice. We explore the possibilities of design in an experimental and research-based way, constantly surprising our customers.

设计遵循人与环境的良好关系，遵循心智情绪的细微感知，环境里容纳着心性细微的变化，我们需要更加关注使用者的情感，这种互生互存的关系是设计中关注的核心，希望充分呈现出情感魅力、延续彼此的重要性。

The design follows the good relationship between people and the environment, and follows the subtle perception of mental emotions. The environment contains subtle changes in the mind. We need to pay more attention to the emotions of users. This relationship of mutual existence is the core of attention in the design. Showing emotional charm and the importance of continuing each other.